10 years ago, Axe Fruit joined the Brousse Group, bringing its sourcing expertise in superfruits, particularly cranberries. Today, Axe Fruit is the subsidiary dedicated to the industrial circuit within the Brousse Group, with all support functions 100% integrated. Rosalie Spir, our sales and sourcing manager for industry, has been with Axe Fruit for 11 years now, and has been telling us about 10 years of history and success within the Group.
Axe Fruit was created in 2009 in Nantes around a flagship reference: the cranberry. At the end of August 2014, the company joined the Brousse Group, embarking on a brand new human adventure at the other end of France.
Today Axe Fruit is the subsidiary dedicated to industry, marketing all the group's products with all the support functions integrated.
Here's a look back at the company's development over the last 10 years!